All of it was by gut instinct. Designers know this feeling, when you move images around, tweak, re-size, crop and stop... when everything works perfectly together, we know. The idea is done, the design is created, the message is relayed, the design process is a success.
Internet iconography was the selected medium to create these designs, and I chose this type of symbols because they are the easiest to identify in our generation, possibly relaying the visual message faster than other shapes and symbols.
I remember one day going by so fast, I had forgotten to eat, or take a shower, or turn on the lights on after sunset. I was in the zone, I refused to answer texts, use social media, and barely mumble and nod when asked something by the familiar person by my room's door. Creating designs and logos is something I get easily hooked on, but it didn't come easy. Planning was key.
I had imagined the symbols I was trying to make, many weeks before I even started. It was a mix of pen, paper, lunch breaks at work, first hours after waking up while still in bed, and the usual cigarette break. Once the designs hit the digital screen, the colors and light moved the concepts into a whole new direction, and it was exciting, it felt like a good omen. It meant I figured out something that worked better, it meant that I learned something, it meant that my vision evolved, it meant that I'm living in reality, where nothing goes as planned and everything ends up being improvised, it meant that I was creating, and therefore, alive.
After designing the symbols and uploading them to serve their purpose at my fantasy world blog, something stopped me. I seemed to have been staring at them in the computer way longer than I should have. Being the loudest of neighbors in a world of shapes, all logos demand attention, and know how to get it. They screamed for another purpose other than representing an idea, they wanted to shine on their own, so I set them up to be seen by themselves.
I began playing with background and colors, all sourced from public domain images. I was inspired mostly by electronic music covers. Once I placed each logo behind its new background home, I felt like they were perfect to be seen, as in a spotlight. They were uploaded to my Instagram account and they really do pop. I love how they look, and I love what they say about my art, without saying anything. That's the beauty of iconography, of shapes, of logos.
In a world where every picture is a story, I believe that symbols are the legends that live on. They are simple to build, easy to see, quick to relate; and hard to forget.